Claude Opus 4.6 vs DeepSeek V4 Profor summarising documents

**Marketing** argues a price cut will drive enough volume growth to offset lower margins, accelerating market-share gains that strengthen the brand's long-term competitive position.

**Finance** counters with evidence: the 2024 price cut delivered only a 4% volume increase while eroding margins by 11%, making it a net negative. They propose redirecting equivalent spend toward retention, which preserves margins while protecting existing revenue—a more capital-efficient path to growth.

Both sides prioritise growth but disagree on the most effici…

Marketing argues a price cut will win market share, with higher volume offsetting the lower margin. Finance disagrees, citing the 2024 cut that raised volume only 4% while margin fell 11%, and prefers spending the same money on customer retention instead.