A £250 discount or £80 in useful extras? Compare what the offer costs you with what the customer values.
Simplified example: £45 accessories + £35 installation = £80, versus £250 off. The £170 difference is before other business costs—not a guaranteed profit increase.
Full episode: Stop Discounting Away Your Profit. Try This Instead. https://youtu.be/VmFWojedc_Y
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